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All the features.
On the only ecommerce solution you’ll ever need.

Flexible front end with infinite possibilities

Your ecommerce and marketing teams will never be constrained by templates or frameworks again.

Support round the clock

To keep your business running at peak performance throughout the year, we provide round the clock support from our fully UK based contact centre. You'll always talk to someone who knows your store.

Simple to use, out of the box

The powerful yet intuitive admin UI makes Aurora easy to use. Providing out-of-the-box functionality, it often requires little to no development support to get started. Built in modules provide all the functionality you need to manage your store.

Content Creation
Product Management
Order Management System
Merchandising Tools
Dashboard and Reporting Suite
Marketplace Integrations

Content Creation

Class leading content creation tools give you a laser sharp focus on getting the job done.

Content and Blogs

Manage content and blogs using a WYSIWYG editor, versioning and scheduling.

Media Manager

A built in media manager gives you full control over all your media.

Site Text and Snippets

Dynamically manage the text used throughout your store, across multiple languages, with ease.

Product Management

Aurora's product management tools give you the ability to present your products to customers just as you imagined.

Product Catalogue

Import, export and manage your product catalogue using Aurora's UI, API or even by CSV.

Product Categorisation

Curate product categories manually, or generate them dynamically.

Product Reviews

Moderate and manage customer reviews.

Questions and Answers

Improve customer engagement by answering their questions.

Product Fields

Create and manage unlimited product fields giving you virtually infinite possibilities.


Manage SEO at product, category and site level.

Order Management

Aurora provides a full Order Management System, handling everything from picking and shipping to returns and refunds.

Order Management

Manage orders using workflows and custom statuses.


Handle shipping via 3rd parties including MetaPack, CollectPlus and Scurri.

Returns and Refunds

Empower customers to initiate returns, with you authorising refunds.

Failed Orders

Detailed information on failed orders, enabling you to act and improve conversion rates.

Customer Emails

Keep customers in the loop via automated email updates. Track and respond to enquiries right in Aurora.

Merchandising Tools

Using advanced algorithms, leverage your database and customer habits to merchandise products in a targeted fashion, tailored to each individual customer.

Merchandising Rules

A virtually limitless toolbox gives you the power to merchandise like never before.

Product Lists

Use customer data to create customised lists of products, which dynamically update, and can be displayed anywhere in your store.

Advanced Search

Supercharge your listing pages with advanced filtering, powered by Elastic Search and cloud computing.

Menu Manager

Manage dynamic menus that update based on the products available.

Facet Editor

Manage facets and sidebar filters, centralising or customising as required.


Create and manage bespoke promotions and campaigns to drive sales.

Dashboard and Reporting Suite

Aurora ensures you always have the information at hand to make decisions to move your business forward.


Create and manage dashboards to view your store's performance. Compare by user type, time period, location, payment method, etc.

Reporting Suite

Reporting suites allow you to generate your own complex reports that can be saved and re-run.

Pre Built Reports

Take advantage of a collection of curated reports to quickly generate complex MI.

Marketplace Integrations

Aurora is brimming with integrations ready to roll, ranging from the latest payment providers to advanced shipping solutions.

Payment Partners

Aurora includes support for numerous payment options including PayPal, Klarna, Apple Pay, Amazon Pay, ClearPay, OpenPay, LayBuy and many more.

Payment Partners

Technology Partners

Aurora comes with hundreds of integrations built in. From FeeFo to TruFit, EagleEye to MetaPack. We've got you covered.

Technology Partners

Advanced Features.
Ready and waiting to take you further.

Aurora comes packed with advanced features, ready and waiting to take your business to the next level.

SEO Optimised

SEO optimised to increase traffic

To ensure you’re driving online customers, Aurora Commerce comes with full search engine optimisation (SEO) support, including easy editing of meta information, URLs and tags.

Ready to launch in overseas markets

Ready to launch in overseas markets

Multi-domain, language and currency capabilities make it easy to translate your master catalogue for new territories when expanding internationally.

Open API

Open API platform for seamless integration

Aurora has been specifically built to enable technology innovation. Our powerful, open API can easily integrate Aurora with complimentary technologies and internal systems.

See first-hand how these features can accelerate your growth strategy.

Book your free Aurora demo